Polish design studio PG Branding has created the packaging design for the “Cambie” product line. This brand can be described as “everything for a confectioner” – the main line consists of canned pie fillings, such as apple with cinnamon, cherry and lemon.
Along with the fillings, in the same format, there are also pie toppings, such as neutral clear icing or caramel. You take the base dough, pour it into a mold, then pour in a can of filling and icing – it’s that simple, and in 30-40 minutes you have delicious homemade pies ready. Don’t forget to brew a cup of coffee and add a scoop of vanilla ice cream!
The product line goes beyond cans; they have also created ziplock bags of candy that can be used to decorate cakes or simply enjoyed as a treat. These are candies with cinnamon, peppermint, and licorice strips.
Cambie’s design code is bright, colorful, with the packaging divided into two parts in two shades of the same color, and connected in the center by a large and expressive food zone. Thanks to the bright colors and food zone, as well as the statements scattered around the product, the design does not feel overloaded, remains informative, easily recognizable on the shelf and does not require additional attention during cooking – you clearly see and know what is in each can and where your favorite sweets are.
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