Social media personality and food critic Keith Lee took home the top honor at the 2025 TikTok Awards when he was named ‘Creator’ of the Year at the opening ceremony.

Lee, a popular food reviewer who focuses on small businesses, was visibly upset during his acceptance speech when host Paris Hilton presented him with the award.
“When people say they didn’t think they were going to win, that’s not an understatement,” Lee said. “I never in a million years thought I would be standing on this stage.”
“I couldn’t talk. I couldn’t be in rooms with people. I doubted myself. I still doubt myself to this day,” Lee said. “TikTok allows people to spotlight the underdog.”
The TikTok award show showcased a diverse range of creators, including beauty influencers, musicians, and more.
With over 17 million followers on TikTok, Lee’s reach is immense.
Lee became known for a trademark delivery style, which is a mix of deadpan and staccato. It’s instantly recognizable when Lee delivers his catchphrase, “I got it, let’s try it, and rate it 1-10.” His brother, Kevin Lee, a professional MMA fighter, occasionally appears in his videos.
He also clearly cares about food and the people who make it. He highlighted places that might be overlooked. As part of the award, TikTok announced that it would donate $50,000 to “Feeding America” in Lee’s honor, which seems like a fitting tribute.
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