Eurocamp ad campaign, ‘opening the door to more’
The new campaign places Eurocamp’s accommodation at the heart of the story – from stylish lodges to exciting innovations.
Creative studio Squad has created a new branding campaign for holiday company Eurocamp, which aims to attract a new generation of customers from across the continent. In the UK and Ireland, television elements have been launched, spanning cinema, television, offline, radio, and social platforms. Radio and offline elements will be launched in January.
The main idea of the work, “Eurocamp opens the door to more,” builds on the success of Squad’s 2019 brand positioning, “More Opportunities,” and showcases the range of activities and high levels of comfort that can be found across the brand’s many locations.
Eurocamp Chief Marketing Officer North Europe, Ross Matthews, explained: “This work sets the foundation for profitable growth across our European markets in the years ahead. Our ambition goes beyond short-term activation, it’s about building a stronger, more distinctive brand that reaches new audiences, attracts new customers and fuels sustainable growth over the medium and long term.”
The new campaign puts Eurocamp’s accommodation offerings at the heart of the story – from stylish cabins to exciting innovations such as the Ultimate Plus with Tipi – Eurocamp’s most luxurious and spacious offering, combining a premium air-conditioned mobile home, a separate canvas tipi, and top-of-the-line amenities. The creative showcases how a Eurocamp holiday offers much more than people might expect.
Rob Gray, Managing/Strategy Partner at Squad, explains: “Putting the huge breadth of activities and amenities at the heart of the creative enables Eurocamp to showcase everything that lies on the doorsteps of its many, varied sites. It highlights the impressive range of holidays that can be enjoyed from a Eurocamp park and the proximity to beautiful countryside, fascinating cities, beaches, and sporting and cultural adventures.”
David Barraclough, Creative Partner, said: “Our campaign blends cinematic realism with fantastical VFX. It’s a story of possibilities, ease, and freedom. The lodge door becomes a portal to new activities and places, dramatising the ease with which a Eurocamp holiday caters to every family and every individual in a way no other holiday can. The portal also features in the OOH campaign launching alongside the film.”
“A holiday with Eurocamp means you can do as much or as little as you want all in one day,” adds Chris Hilton, Eurocamp Brand Marketing Director.
Credits:
Images courtesy of Squad Studios.
