Aureva is a modern skincare brand based in Paris, France, founded on the principles of clean beauty, minimalist design, and a deep connection to nature and wellness.
This project presents a comprehensive visual identity and packaging system that reflects the elegance of French beauty with a contemporary global appeal. Inspired by natural landscapes, the color palette uses soft earth tones and soothing shades of blue and green, further reinforcing Aureva’s commitment to purity, sustainability, and balance.
The packaging design emphasizes simplicity and harmony. Clean typography, structured composition, and thoughtful choice of materials position Aureva as a luxury skincare brand that is both modern and accessible.
Every element of the system – from logo and typography to product packaging and visual composition – works together to convey quality, trust, and authenticity.
This project encompasses full brand identity development, cosmetic packaging design, creative direction, and visual guidelines, presenting Aureva as a sophisticated and forward-thinking skincare brand for the modern beauty industry.
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