Hajok has created packaging for the new ‘VIVESS’ textile line
In more than 15 years, REWE's own brand VIVESS has been a very successful non-food product range in the company's supermarkets.
The concept is really great: customers can avoid an additional visit to the pharmacy and other specialist shops, as REWE covers all daily essentials in addition to food, including household goods, stationery, baking and cooking supplies, and electronics.
Now VIVESS is introducing a new important category: the diverse VIVESS textile range. From women’s and men’s underwear, socks and tights, haberdashery and home textiles to children’s and baby clothing, REWE’s own brand VIVESS covers all types of textiles.
For the textile presentation, HAJOK Design was commissioned by REWE to create an attractive design concept with a modern and clean brand image. The branding experts changed the previous look of VIVESS and created a new, independent brand identity with the V sign for a total of 600 products in 8 categories.
The result: a strong impact on the shelves and a clear orientation for shoppers. Particular attention was paid to the detailed photo production. HAJOK Design organized and managed detailed photo shoots – from product cutouts to lifestyle photography.
Maintaining the strong brand character, HAJOK Design chose naturally beautiful patterns that radiate happiness and look authentic. The letter V in the background serves as a visual design element, presenting the product with a sharp contrast.
The differentiation of individual categories is ensured by solid background colors. As a result, a very clear, modern, and aesthetic packaging design has been created, which is pleasant both on the shelf and in everyday life!
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