‘Canva’ ended 2025 with $4 billion in revenue and increased traffic
"Canva" earns more as LLM referral traffic rises.
Creative company Canva ended 2025 on a high note, with monthly active users growing by 20%, driven in part by the introduction of artificial intelligence tools.
According to TechCrunch, Canva had over 265 million monthly active users and over 31 million paying users in 2025. That user base helped it reach $4 billion in annual recurring revenue by the end of the year, as Canva founder and COO Cliff Obrecht informs.
The subscription-based company also saw its B2B business, which accounts for companies with more than 25 seats, grow by 100% with $500 million in ARR.
The majority of the company’s business still takes place in North America, but growth in international markets continues. In an effort to increase the number of paying users, Canva has introduced cheaper subscriptions in countries like Pakistan, Uruguay, Morocco, and Jamaica.
Canva’s investment in AI is paying off, Obrecht said. Last year, the company launched a tool that lets users build apps and websites using AI. Obrecht noted that the tool now has more than 10 million monthly active users. It’s been successful enough that the company is considering making AI mainstream and acting as “a design agency in your pocket,” Obrecht said.
This move to AI comes at a time when Canva faces competition from companies like Adobe, Freepik, and Apple, which have been pushing to become a full-fledged creator suite by bundling apps like Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStagewith into the $12.99-a-month Creator Studio.
“Where we started was… we got the Canva platform, and we’re giving the Canva platform a bunch of AI tools. We’re inverting that now. We’re becoming an AI platform with a bunch of design tools. So you can think of it more like a cursor for design,” he said.
Canva also actively integrates with chatbots like ChatGPT and Claude. It is said that by October 2025, users had conducted over 26 million chats with Canva’s ChatGPT app. It is also said that Canva is one of the top 10 domains targeted by ChatGPT.
Obrecht said that the company is allocating resources to work on having Canva surface in LLM search results, along with working on SEO.
“So we drove a lot of early days in Canva through Google, really understood people’s search intent, and delivered them content that they could then go into our product and edit. And so we really see ChatGPT or any of the LLMs top of the funnel acquisition platforms,” he said.
He noted that while search is a big driving factor, traffic through LLM referrals is in double-digit percentages. The company is also allocating resources to have Canva surface more in chatbots.
Canva was last valued at $42 billion in a share sale. Obrecht told Bloomberg last November that the company would go public in the next “couple of years.”
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