Google Labs just rolled out “Pomelli Photoshoot,” an AI-powered tool that instantly transforms simple product photos into professional marketing images. The new feature, built on Google’s Nano Banana model, aims to democratize studio-quality photography for businesses without the high cost of production. For marketers and e-commerce sellers struggling with product photography budgets, it could change the way brands create visual content at scale.
According to the official announcement, the tool leverages Google’s Nano Banana model to handle the heavy lifting of background replacement, lighting adjustment, and composition refinement.
The timing is very strategic. E-commerce photography remains a major problem for businesses, with professional photo shoots costing between $500 and $5,000 per product, depending on the complexity. Daniel Adonai, senior product manager at Google Labs, says Photoshoot is a solution to this obstacle, though the company hasn’t yet revealed pricing or availability details.
Pomelli Photoshoot differs from other AI imaging tools in that it focuses on product photography. While OpenAI’s DALL-E and Midjourney are great for creative imagery, they often struggle to cope with the precise requirements of e-commerce – accurate product representation, consistent lighting, and a brand-appropriate background. Google’s approach seems more surgical, focused on a specific use case rather than broad creative generation.
The Nano Banana model, based on the Photoshoot, represents the latest version of Google’s efficient AI architecture. While details are scarce, the Nano name suggests a smaller, more specialized model optimized for speed and cost-effectiveness, rather than the broad capabilities of, say, Gemini. This is in line with Google’s recent strategy of deploying purpose-built AI models for specific enterprise tasks.
The implications for marketers are immediate. Brands that currently photograph products against a white background could potentially create dozens of lifestyle scenes, seasonal variations, and contextual shots from a single source image. This workflow compression could reduce production times from weeks to hours, an attractive value proposition in an era of increasing e-commerce competition.
The competitive dynamics become even more interesting when you consider Google’s existing ecosystem. Photoshoot could integrate seamlessly with Google Ads, Google Merchant Center, and YouTube Product Listings. This end-to-end workflow – from photo generation to ad placement – would create a strong connection for businesses already invested in Google’s advertising infrastructure.
It remains unclear how Google will monetize Photoshoot. Will it be included in Google Workspace subscriptions? Will it be offered as a standalone SaaS product? Will it be included in advertising spend? The business model could determine whether it becomes a widespread tool or remains a premium offering for enterprise customers.
Google’s Pomelli Photoshoot represents more than just another AI image tool – it’s a direct assault on the expensive, time-consuming world of commercial photography. If the Nano Banana model delivers on its promise of studio-quality output, thousands of businesses could redirect photography budgets toward inventory and marketing spend instead.
Try Pomelli Photoshoot here.
Credits:
Image courtesy of Google.
