On February 25, Samsung Electronics opened a new, slightly frightening page in the history of smartphones in San Francisco. While other manufacturers play with camera megapixels, the Korean giant directly addresses our greatest fear: constant surveillance in public and the theft of personal data over the shoulder.
The new Galaxy S26 Ultra flagship debuts with a unique, first-ever integrated Privacy Display that ruthlessly blocks outsiders from reading your messages or seeing your passwords.
However, behind this impeccable privacy shield lies the third-generation artificial intelligence, which will perform the most complex tasks on your phone itself, working in the background.

Privacy display: a death blow to prying eyes
Samsung has finally acknowledged the brutal reality that every time you take public transportation, work in a coffee shop, or just sit in a common space, you are inviting prying eyes into your private life.
Instead of forcing users to install ugly, traditional privacy displays that drastically reduce image quality, Samsung engineers have implemented a revolutionary solution in the Galaxy S26 Ultra. The hardware and software work as a single system, controlling light transmission at the pixel level.
This means one indisputable fact: when you look straight at it, the image remains perfectly bright, clear, and comfortable. However, as soon as someone around you tries to look at your screen at an angle greater than 45 degrees, their visibility is brutally and blindingly limited. This limitation works flawlessly, regardless of whether you hold the phone vertically or horizontally.
From partial to maximum protection
Samsung understands that constant darkness in the corners of the screen can be annoying, so it has created a system that gives the user absolute control. The Privacy Display feature can be configured to activate automatically at the most sensitive and vulnerable moments – for example, when you enter a PIN code, choose a password or open your own selected, critical apps (such as banking or confidential messages).
In addition, you can independently adjust your level of “paranoia” according to the situation. When you enable the “Partial Display Privacy” mode, the system intelligently blocks only the visibility of pop-up notification windows, protecting the content from accidental glances.
When you select “Maximum Privacy Protection”, the readability of the content from the side is maximally and ruthlessly reduced. Samsung guarantees that all this invisible security infrastructure works without any significant and noticeable impact on your battery life.

The phone that takes your burden
While the external screen blindly protects against physical gazes, the Galaxy S26 series itself (which includes the S26 Ultra, S26+, and S26 models) features Galaxy AI artificial intelligence. Samsung declares that these are third-generation AI phones designed to drastically reduce the number of actions and efforts a user has to take to achieve the desired result.
Your phone is no longer just a passive tool waiting for your commands. This most natural Galaxy AI experience means that the device works proactively – it analyzes, assists, suggests, and even performs complex tasks in the background, allowing you to focus only on the result.
It is a powerful, inconspicuous, and secure technological solution, created by combining the South Korean company’s most advanced capabilities into a harmonious ecosystem.
Credits:
All images courtesy of Samsung.


