My Health RCSI is a unique initiative from the Royal College of Surgeons in Ireland that inspires science through stories, conversations and real-life experiences. And London based brand agency Anatomy has partnered with them to reimagine their flagship public engagement programme.
Instead of being seen as an outcast authority, My Health needed to connect with people on a personal level, showing how world-class science translates into real answers that matter in their daily lives.
The new identity is developed directly from this positioning. The visual system is bold, forward-thinking, humanic, and the modular design language adapts seamlessly across digital, print, and event environments.
Geometric “H” shapes create a distinctive graphic toolkit. Each variation of the “H” acts as a metaphor, representing the many forms of health, while the vibrant color palette gives the program an energy and accessibility.
The role of language and communication was no less important. We abandoned medical jargon and instead opted for clarity, empathy and storytelling. “Making health human” became the core idea, a promise that My Health would meet people where they are, speak their language and talk about health in an accessible and relevant way.
Louise Loughran, Chief Communications Officer said – “A strategic, committed and visionary team. The result is a powerful and impactful identity which will further build RCSI’s reputation and demonstrate our national relevance. They were an absolutely pleasure to work with and I look forward to working with them again in the future.”
The result is a brand that connects world-class science and everyday life, turning research into real answers and approaching each topic with care and clarity. Health becomes more understandable, more personal and more human.
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