Meta CEO Mark Zuckerberg is getting ready to add even more AI-generated posts to your social channels. In an earnings call on Wednesday, Zuckerberg said the company will “add another huge set of content” to its recommendation system as AI “makes it easier to create and remix” the work shared online.
“Social media has gone through two eras so far,” Zuckerberg said. “First was when all content was from friends, family, and accounts that you followed directly. The second was when we added all of the Creator content.” Though Zuckerberg stops short of calling AI the third era of social media, it’s clear that the technology will be heavily involved in what comes next.
Zuckerberg said that recommendation systems that “deeply understand” AI-generated posts and “show you the right content” will become “increasingly valuable.” The company has already begun embedding AI tools across its apps and is now experimenting with dedicated AI social apps, too.
Meta reported revenue of $51.24 billion this quarter, up 26 percent year over year, but took a one-time $15.93 billion tax charge associated with President Donald Trump’s Big Beautiful Bill.
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