‘Philadelphia’ cream cheese pokes fun Packers fans with ‘Phillyhead’
A “Cheese Battle” campaign to honor fans’ creativity by making Philadelphia cream cheese hats a reality.
Green Bay Packers fans, also known as “cheeseheads,” are well-known for showing their love for their team by wearing a foam cap shaped like a slice of Swiss cheese. Well, ahead of next week’s “Monday Night Football” game between the Packers and the Philadelphia Eagles, there’s a new head in the game.
The brand has introduced the Phillyhead, a limited-edition foam hat shaped like a brick of cream cheese. Its rectangular design echoes the packaging of the iconic spread.
Created by agency “Gut Miami”, the launch is part of a wider “Battle of the Cheeses” campaign that pits Philadelphia’s smooth spread against Wisconsin’s famous cheddar. The message is simple: “ditch the cheddar” and “spread the love.”
Starting today, Eagles and/or cream cheese fans can visit Amazon to purchase the headwear for the price of a brick of Philadelphia cream cheese ($30) while supplies last.
With this foam-adorned statement, “Philadelphia Cream Cheese” proved it can turn breakfast humor into marketing gold. It may not solve the Battle of the Cheeses, but it’s already scored style points and given Eagles fans something new to wear with pride.
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