‘Ozan Karakoc’ studio bring a calm to the ‘Micros Functional Mints’ branding
"Micros" is a precision-formulated mint designed to help people feel exactly the way they want.
Having trouble concentrating? Choose focus. Can’t sleep? Choose sleep. It’s not an addictive drug or a long-term supplement, but like a dial you turn to find the right sensation exactly when you need it.
We loved this idea. The mission of Ozan Karakoc design studio is not that different: we help our clients choose how they want their audience to feel. We started the journey of building the micros brand with this shared perspective – identifying the emotions a brand needs to evoke in its customers in order to stand out in an increasingly saturated market.
Micros is a precisely crafted mint coffee designed to help people feel exactly how they want to feel.
We began our branding journey with micro-enterprises from this shared perspective – to identify the emotions a brand needs to evoke in its customers in order to stand out in an increasingly saturated market.
Micros’ design language is based on simplicity and precision. The dominant pastel colors, clear typography and tactile effects inspire confidence and peace. Every detail has been thought out to make the experience top-quality, easy and emotionally balanced. Instead of delivering a lot of promises, the brand quietly invites people to control their feelings – one mint at a time.
Micros symbolizes the intersection of science, design and emotion. It is not only a functional product, but also a symbol of conscious living and conscious choice.
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