Adobe and NVIDIA announced a strategic partnership to build the next generation of Adobe Firefly models, integrate agent-based artificial intelligence systems, and deliver marketing and creative production automation tools.
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Adobe will leverage NVIDIA’s compute infrastructure, including CUDA-X and NeMo libraries, to build the next generation of Firefly. The new models are expected to provide more granular control over content generation and integrate into creative and marketing processes.
The companies will also work with agent-based AI systems for content creation, campaign management, and production acceleration. Adobe plans to use NVIDIA Agent Toolkit and Nemotron models to build long-term autonomous processes across its products, including the Adobe Experience Platform.
A separate area of cooperation is the development of a cloud-based solution for 3D product digital twins. Currently in public beta testing, the tool allows you to create digital copies of products for use in marketing and e-commerce. The solution is based on NVIDIA Omniverse libraries and supports the OpenUSD format.
Adobe is also integrating NVIDIA’s AI infrastructure into its products, including Acrobat, Photoshop, Premiere Pro, Frame.io, Firefly Foundry, GenStudio, and Adobe Experience Platform. This should accelerate content processing, search, media generation, and analytics.
Firefly Foundry, which is focused on enterprise customers, will receive NVIDIA’s support for creating custom AI models tailored to brands. The models are positioned to be safe for commercial use and suitable for large-scale content production.
As part of the partnership, Adobe is also exploring NVIDIA’s NemoClaw and OpenShell stack for running always-on AI assistants in a secure environment. NVIDIA will provide engineering support, early access to software, and product launch assistance. The companies are also planning a joint go-to-market strategy for enterprise customers.
Credits:
Image courtesy of Adobe and Nvidia.
