Adobe announced Tuesday that its AI assistant for Photoshop will be available to users in beta on the web and mobile apps. The company is also adding new AI-powered image editing capabilities to Firefly, its media creation and editing tool.
The creative tools company first introduced the AI assistant for Photoshop at its MAX event in October. The feature, which is now rolling out to users, can help them remove objects or people from images, change colors, or adjust lighting using prompts.
Users can also use natural language to tell the AI assistant to add a soft glow, crop to a specific format, enhance shadows, or transform the background to give an image a different look.
Adobe said that paid Photoshop users will be able to create an unlimited number of iterations with the AI assistant until April 9, while free users will initially get 20 generations.
The company is also adding a new feature called AI Markup in the public beta, which lets people draw markers on the screen and use an AI assistant to transform those objects. For example, you can draw a flower or mark an object to remove it and change the background.
Adobe is also adding new image editing tools to its media creation tool, Firefly. Firefly is getting Generative Fill, which has been in Photoshop for several years, for replacing or adding objects and modifying backgrounds accordingly.
Firefly also gets generative object removal, generative scaling to increase image size using artificial intelligence, and generative zooming features. The company is also adding a one-click tool to remove backgrounds from images.
In February, the company announced that it was giving Firefly subscribers unlimited generations in an effort to drive greater usage. Over time, it has also added more than 25 third-party video and image generation models, including Google’s Nano Banana 2, OpenAI’s Image Generation, Runway’s Gen-4.5, and Black Forest Labs’ Flux.2 Pro.
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