Apple marks a decade of Pride with a colorful collection
Apple recently introduced its 2026 Pride collection.
Apple said its Pride collection celebrates LGBTQ+ communities around the world during Pride Month in June and beyond. The company also noted that it is proud to support organizations that help LGBTQ+ communities financially.
“The intricate weaving blends one color into the next, creating depth and movement across the band,” said Apple. “The resulting design is joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities worldwide.”
The new wrist accessory is the updated Sport Loop bracelet, woven from 11 different colors of nylon thread. Instead of flat strips, the design creates depth through layering, creating a surface that subtly changes depending on how it is viewed, like a moving piece of fabric.
It will be available in 40mm, 42mm, and 46mm sizes on the Apple Store app, and will be available in Apple Stores later this week. The band costs $49 in the US.
There is also a new Pride Luminance watch face for the Apple Watch, and a matching Pride Luminance wallpaper for the iPhone and iPad. The watch face and wallpaper will be available on watchOS 26.5, iOS 26.5, and iPadOS 26.5, which are currently in beta and expected to be released to all users this month.
Coordinated wallpapers extend the same visual approach to iPhone and iPad, with colors changing when the screens are activated or locked, unifying the devices with a common aesthetic.
Users can even adjust the color combinations on the watch face and backgrounds, allowing for variations that reflect individual preferences.
This collection also fits into a broader context of ongoing support for LGBTQ+ communities. As in previous years, Apple is making financial contributions to advocacy organizations in conjunction with the release.
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