Argentine wine brand DADÁ unveils new ad campaign
DADÁ is a wine with a history, with surprises in every sip.
The Argentine wine brand DADÁ, owned by Finca Las Moras, is known for its unconventional offerings. Over the years, DADÁ has used “nonsense” to transform the wine category in the region, and this new campaign is no exception. Open your mind – open DADÁ.
Watch the videos here.
Created by the LATAM community, this campaign opens a new chapter in DADÁ’s history, recreating the essence of the brand in a context where digital universes, metaverses and multiverses are redefining how we communicate.
“We live surrounded by parallel realities-personal, virtual, emotional. DADÁ suggests something both simple and challenging: to open our minds and find connection, humor, and even a touch of irony in whichever world we choose to inhabit.” – said Pablo Moraca, Global Marketing Manager at Grupo Peñaflor.
“Today people don’t just consume products – they create, curate, and reinterpret their own content and realities, freely and without instructions. Our idea was to step into that space – into those universes, or multiverses, if you will – while preserving the elegance, eccentricity, and freshness that have always defined the brand.” – added Lisandro Cardozo, ECD at the community LATAM.
Produced by “1stAveMachine Buenos Aires” and directed by Tomás, Henry and Sebastian, the campaign was created using different AI models to explore all the unfamiliar universes and characters that are increasingly becoming part of our daily lives, while introducing the brand’s signature style, irreverence and conceptual freedom into these worlds.
“This campaign was an incredibly rewarding creative experience. Partnering with Dada Wines and the community LATAM gave us the opportunity to combine innovative AI production techniques with human storytelling. That collaboration pushed us to create something truly original, and we’re proud of how the work brings DADÁ Wines to life in a fresh and modern way,” – said Lautaro Brunatti, Managing Partner, 1stAvenueMachine Buenos Aires.
The campaign launches now as a full 360-degree experience spanning social, digital, outdoor advertising channels and limited edition labels inspired by the characters in each story.
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