Beer can packaging for a craft brewery in Prešov
The fresh taste of beer should be ideal for any man, just as a sophisticated outfit should be engaging.
Design and production of canned packaging for a craft brewery based in Prešov. The project included the creation of a comprehensive brand identity and the updating of the logo, name, and wording to create a cohesive and consistent visual system across the entire product line.
The result is a unified series of packaging designs for nine beers, combining a distinctive illustrative approach with a clearly defined brand character. The work was carried out as a comprehensive process, from initial concept development and art direction to illustrations, typography, and final ready products.
The core concept was inspired by the archetype of men from eastern Slovakia, known for their resilience, resourcefulness and ability to adapt to any part of the world. They never get lost; instead, they rely on their instincts, find solutions and handle situations on their own terms.
This narrative naturally shapes the brand identity, based on authenticity, wit and a sense of community among connoisseurs who value “honestly made, real craft beer” and value both the quality of the product and its history.
During the illustration phase, AI was used only as an aid, mainly as a source of raw visuals generated through repeated rewrites and meticulous refinement of assignments.
All post-processing, compositional decisions, detailing and final visual adjustments were done manually to maintain full authorship, ensure stylistic consistency and achieve a high level of craftsmanship and visual quality in the final design.
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