Fragrance has long been associated with luxury – crystal bottles, exclusivity and a sense of formality that can seem distant from everyday life. Bloom was created to change this perspective. In its debut collection, the brand reimagines fragrance as light, playful and accessible – joyful companions designed to bring freshness to everyday moments.
Bloom’s design is inspired by pop art and modern graphics: bright colors, bold fruit motifs and a visual energy that reflects the scents inside. Each bottle is mini-sized, ergonomically shaped and has a shiny, smooth surface.
Designed in Besta Brism design studio, Bloom is portable enough to fit in a bag or pocket, inviting spontaneous use anywhere, anytime. One spray is as refreshing as the first bite of a ripe fruit.
Bloom positions fragrance not as a luxury for rare occasions, but as a lifestyle accessory – something fun to collect, mix and share. Affordable yet stylish, Bloom fragrance becomes a part of everyday self-expression, as simple and natural as choosing your favorite piece of clothing or accessory.
The debut collection features three fruity fragrances designed to lift your mood and inspire energy in your everyday life:
- Sweet Plum: playful and warm, with a juicy richness perfect for casual moments.
- Melon Breeze: light, fresh, and airy-like a summer breeze on the go.
- Citrus Candy: zesty, bright, and energetic, sparking instant confidence and vitality.
Bloom celebrates the spirit of late adolescence and early adulthood – curious, vibrant and always ready for what lies ahead. Each bottle is more than a perfume: it’s a colorful ritual, a small act of joy and a playful reminder that fragrance doesn’t have to be serious to make you feel special.
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