‘Bordelago’ – a craft beer packaging for a Chilean brewery
Eye-catching dark design bottles and cans. Packaging that knows no boundaries.
The design is inspired by the dramatic landscape of southern Chile and the region’s German brewing heritage. A unified visual structure supports 10 beers in two formats (bottle and can) using a fixed compositional bar and specially created illustrations that integrate local flora, fauna, and narrative motifs.
Color coding and illustrative foregrounds facilitate quick recognition while maintaining coherence throughout the system. The system balances consistency and diversity, reinforcing brand identity in both retail and direct-to-consumer contexts.
Illustrations serve not only as decorative elements but also as narrative elements that convey character and place, reinforcing the connection between product, territory, and cultural resonance.
Credits:
All images courtesy of Luna & Panda Studio.
