Bowers & Wilkins launches ‘Pi8 Earbuds’ in partnership with McLaren
The audio brand recently extended its partnership with "McLaren Automotive" to include the McLaren Formula 1 team.
The new earbuds build on the success of the original Pi8 by integrating McLaren’s famous Papaya Orange and Galvanic Gray colors into the design. McLaren is the second-oldest active team in racing, first setting the stage for greatness at the 1966 Monaco Grand Prix.
Speed is one of the most famous features of the McLaren F1 race, and Bowers & Wilkins know how to handle great audio, releasing the new Pi8 McLaren Edition earbuds.
“We are thrilled to collaborate with the McLaren team once again,” stated Giles Pocock, Bowers & Wilkins’ vice president of brand marketing. “This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products to create an attention-grabbing version of our Pi8.”
Since 2015 and with this partnership, Bowers & Wilkins is now the Official Audio Partner of McLaren.
True audio lovers will appreciate the specs of these earbuds, as they feature carbon fiber cone drivers, aptX™ Lossless sound quality, and longer battery life compared to the Pi7. Nuances and details find balance in the Pi8 earbuds, which reflect the speed of McLaren and the sound of Bowers & Wilkins.
The audio system features the latest advanced speaker technologies developed at the Bowers & Wilkins’ Southwater research and development center, including the Continuum Cone, as found in the brand’s flagship 800 Series Diamond loudspeakers.
The Bowers & Wilkins Pi8 McLaren Edition earbuds are available now for $549 at bowerswilkins.com.
Photography courtesy of “Bowers & Wilkins”.
