Costa d’Oro – a new brand identity of Italian olive oil
The brand, rooted in Umbria, is truly recognizable; a simple restyling was not enough.
The brand Costa d’Oro needed a new character – modern, yet fluent in the classic language of the category. The challenge was clear: to innovate without being disruptive, to change without giving away secrets.
Each element has been revisited with experience and restraint to create a cohesive and ultimately clear identity. The result is a bolder bottle that redefines the visual language of olive oil, inspired by the elegance and authority of premium spirits, while remaining rooted in its original setting.
The label, inspired by the silhouette of the Umbrian hills, becomes the architectural foundation of the entire Costa d’Oro identity. The curved upper profile creates a natural boundary between the brand and the product information: the logo is located in a defined, raised space, while the lower part clearly and neatly presents the product references.
This subtle “cut”, echoing the undulating landscape, introduces a new visual rhythm and creates a more intuitive reading path.
From this structural gesture emerges a coherent and recognizable visual system: a renewed logo, a monogram for maximum synthesis, a refined color palette and textures that convey craftsmanship. Gold details enhance the sense of luxury, restoring a clear, defined and ultimately iconic identity to the brand.
Credits:
All images courtesy of Marimo / Costa d’Oro
