Custom Ink releases a holiday ad ‘Swag Saved the Season’
In the 60-minute film, Santa Claus introduces a morale-boosting initiative centered around souvenirs created by Custom Ink.
Custom Ink releases a new holiday commercial from Mekanism, an artificial intelligence superstudio based in a North Pole, during the most important time of year. As production ramps up and deadlines approach, morale among the most important operators – the elves – begins to plummet.
The launch includes items like “Sleigh Revenue Goals” notebooks and “All Cookies Accepted” hoodies to recognize the elves as true Christmas miracle workers. Santa is doing what he does best: marketing.
This initiative inspires employees, boosts morale and gets Christmas back on track, reinforcing the role of thoughtful branded merchandise in motivating teams under pressure. The work is the latest creation from Mekanism’s AI superstudio, the agency’s creative engine that combines the ethos of “Soul and Science” with next-generation AI tools.
Launched earlier this year, AI Superstudio accelerates production across all eight of Mekanism’s North American markets, delivering cost-effective campaigns that combine technological sophistication with emotionally resonant storytelling. The ads will run on social media starting December 18.
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