Disney CEO Bob Iger told CNBC that Disney’s three-year licensing partnership with OpenAI involves just one aspect of exclusivity. Last week, the company signed a partnership with OpenAI that will see its iconic characters ported to the AI company’s “Sora” video generator. After that exclusive year, Disney will be free to sign similar agreements with other AI companies.
The agreement gives OpenAI a prominent content partner, allowing users to create content on the Sora platform using more than 200 Disney, Marvel, Pixar and Star Wars characters, making it the only AI platform currently legally permitted to do so.
For Disney, the deal provides an opportunity to test generative AI and its intellectual property, allowing the company to evaluate how its partnership with OpenAI is going before seeking additional agreements.
“No human generation has ever stood in the way of technological advance, and we don’t intend to try,” Iger told CNBC. “We’ve always felt that if it’s going to happen, including disruption of our current business models, then we should get on board.”
Interestingly, on the same day that Disney announced its deal with OpenAI, the company sent a cease and desist letter to Google, claiming that the tech giant had infringed on its copyright. Google neither confirmed nor denied Disney’s allegations, but said it would “cooperate” with the company.
Credits:
