‘Dobrota’ vegetable salt packaging that preserves brand recognition
The renewed packaging design maintains its identity and recognizability.
The renewal of the original Dobrota range was based on respect for tradition and, at the same time, aimed at improving visual legibility on shelves. During the project, MAISON D IDEE design agency created a new packaging design that preserves the brand’s recognizability, while introducing a more modern composition, brighter colors, and a clearer hierarchy of information.
The dominant Dobrota name, product benefits, and food style are positioned in such a way that the packaging design remains robust and easily legible even from a greater distance.
An important element is the consistent use of the Mäspoma brand – a characteristic wave running through the composition forms a long-term visual asset for the brand. This element ensures continuity across the portfolio while improving readability and shelf navigation. Our systematic work with this line shows how a stable brand can function for many years and remain relevant.
The project also included a full visual production. All ingredients and the final food styling were photographed in-house and then carefully retouched to ensure the packaging looked authentic and remained visually appealing. We have been taking care of the Mäspoma brand for over 10 years, and this Dobroty design refresh is another successful step in a long-term strategy to create a strong and consistent packaging design in practice.
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All images courtesy of MAISON D IDEE Prague s.r.o.
