Domino’s unveiled ‘Dip Into a World of Flavor’ campaign
Domino’s is synonymous with takeaway pizza, and CHICK ‘N’ DIP now sits alongside it as part of the brand’s core offer.
A playful new Domino’s campaign created by UK creative agency of record VCCP, promoting its new chicken concept, CHICK ’N’ DIP. It offers boneless appetizers, wings, strips, and nine world-famous sauces. The offering, recently launched in nearly 1,400 stores, aims to showcase the brand’s versatility and reinforce its reputation for delivering high-quality food at unbeatable speed (average delivery time of 25 minutes).
CHICK ‘N’ DIP meets growing consumer demand for chicken and gives customers more reasons to choose Domino’s.
CHICK ’N’ DIP promises to add a special flavor to dinnertime meals, offering customers chicken and a variety of dips inspired by flavors from around the world. From the fiery Buffalo Hot Dip to the spicy Mexican Mayonnaise and the rich Katsu Curry, the new Domino’s concept transforms a simple meal into an immersive experience.
To convey the bold energy of CHICK ’N’ DIP, Domino’s has introduced unique characters to represent each dip: a global flavor adventure.
Credits:
Images courtesy of Domino’s.
