‘Elea’ – a skin care packaging for everyday presence and calm
Elea was born from the desire to create a skin care ritual that would soothe both the skin and the mind.
In a beauty world full of promises of performance and transformation, an Elea skin care packaging crafted by Nuria Studio offers a calmer approach – one based on sensations, presence and everyday peace. The goal was to create a visual identity and packaging language that conveys softness, slowness and intention.
The jar was created as an object worth preserving. The shape is inspired by a pebble, which feels natural in the hand – smooth, round, grounded. The matte, mineral texture resembles stone without imitations, inviting to touch and giving comfort. The visual identity is based on a soft neutral color palette, large spaces and a photographic direction that emphasizes light, materiality and calm composition. Every detail reinforces the same message: care that feels simple, calm and thoughtful.
Elea becomes a moment of peace that can be kept within. A moisturizer that doesn’t overwhelm the skin, and a design that doesn’t overwhelm the space it lives in. The result is a brand that is cohesive, gentle, and memorable – a peaceful experience meant to be lived, not shown off.
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