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‘Fable&Co’ introduces brand refresh after a decade

A decade later, Fable&Co. had already far surpassed the agency it had previously been.
Fable&Co Rebrand
Courtesy of Fable&Co

What started with ambition and belief has grown into a body of work that speaks with confidence, clarity and artistry. The new Fable&Co identity is an expression of this evolution. Stylish. Luxurious. Refined. Most importantly, it reflects their unwavering philosophy: clarity and simplicity are the purest forms of the brand’s artistry.

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The minimalist yet expressive Fable&Co logo balances professionalism and creativity, structure and artistry. With an elegant form and enduring spirit, the logo embodies the Fable&Co philosophy: the artistry of the brand – driven by deliberate creativity, fueled by ambition.

This identity speaks of progress, innovation and tomorrow’s possibilities, never limited by the limitations of today. It reflects Fable&co’s role as a trusted guide, helping companies prepare for the future with vision, purpose and clarity.

Black and white documents
Black and white business cards
An opened book
Fable&Co website in mobile phone

Fable&Co’s new website is designed with precision, purpose and style, embodying their spirit of clarity, sophistication and ambition. Navigation, content strategy and hierarchy have all been carefully considered to create a purposeful journey that guides visitors through their work, services and studio in an easy and elegantly simple way.

The premium typography, refined color palette, and spatial arrangement create an impression of calm authority. The visuals are not decorative, but purposeful and inspiring, reflecting both the craftsmanship of Fable&co’s clients and the artistry of their craft.

A cardboard with a tape
Black mobile phone
A lettering on black book
Fable&Co packaging

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