Ferrari employees’ accounts in a festive mood: is this really happening?
They are so big that you can buy a new car.
For many workers, the annual bonus is associated with a symbolic bonus or a “thirteenth salary.” But in Maranello, Italy, the situation is different. Here, workers at the Ferrari factory just received news that would surprise any salaried employee.
Despite the fact that the company sold fewer cars last year than the previous year, management decided it was time to show its gratitude. Each of the 5,000 Italian employees can expect a bonus of up to 14,900 euros (about 18,000 US dollars).
Paradox: sold less, earned more
It’s a classic lesson in the luxury business. Ferrari sold 13,640 cars in 2025, down 112 units from the previous year. But do investors care? Not at all. The company’s profits skyrocketed:
- Net income grew by 7% (to 7.1 billion euros).
- Operating profit increased by as much as 12%.
This proves that Ferrari is not selling vehicles, but a dream and exclusivity, the price of which is only increasing.
What can you buy with such a bonus?
Ferrari CEO Benedetto Vigna made a rather ironic but apt remark during a call with investors. For this one-time payment, a factory worker could go to a car dealership and buy… a brand new car. For example, a new Fiat Grande Panda costs around €14,950 in Italy. So for every Ferrari bonus, you get a new Fiat. The money technically stays within the same automotive “family.”
Want to buy a Ferrari? Get in line for 2028
If you have half a million to spare and want to order the red horse of your dreams, I have bad news.
The company looks to the future with incredible confidence:
- The entire 2026 production is already sold out.
- Orders for 2027 are also almost full.
This means that demand far exceeds supply, allowing Ferrari to dictate terms and continue to increase profitability.
What’s next? Electric and the V12 Symphony
This year will be historic. Ferrari is preparing to introduce its first all-electric model, codenamed “Luce.” But petrolheads need not worry.
Management has promised that the internal combustion engine will not disappear. By the end of the decade, the plan looks like this:
- 40% are pure gasoline cars (V6, V8, V12).
- 40% are hybrids.
- 20% are electric cars.
It seems that while the world is trying to save money, Ferrari engineers in Maranello are preparing to break another V6 engine power record, and employees are already planning where they will spend their hefty bonuses.
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