‘Google Pixel’ 10th anniversary with a blue model for Japan
The special edition is only available in Japan for now.
It’s been ten years since the first Google Pixel smartphones were released. Google is celebrating the anniversary with a special edition of the “Pixel 10a.” However, the “Isai Blue” color variant will only be available in Japan.

Google has introduced a special anniversary edition of the Pixel 10a. The device, which differs from other variants only in its dark blue body, celebrates the tenth anniversary of the Google Pixel series. The official name of the new color variant is Isai Blue.
Japan is the second-largest market for Pixel smartphones after the U.S. The Pixel 10a will launch in Japan in April and will be available through all major local carriers.
The blue model is being launched in Japan in collaboration with music company Heralbony, which specializes in experimental music for people with disabilities. The package includes the smartphone, a sticker pack, and a bright blue protective case.
The collaboration with Japanese artists also extends to the software of the special edition Pixel 10a. This includes special “MaterialYou” customizations, such as new wallpapers and icon packs based on the work of several artists from Heralbony.
The special edition Pixel 10a is priced the same in Japan as the other models. The Isai Blue model with 8GB of RAM and 256GB of internal flash storage costs 94,900 yen, which is around 514 euros.
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