How to create content that won’t go unnoticed
Don't look for content in the world; discover yourself as a person, and the content will come from your experience and naturalness.
Have you ever had a moment where you think you’ve created something where you give all your efforts, and you’ve been waiting forever for someone to notice it? Your confidence wanes, you feel like giving up, and you keep repeating, “Maybe someone will notice?” But luck turns away from you? Then the question arises, what did I do wrong?
Let’s talk about how to create content that gets noticed, and your hard work pays off. So that you don’t have to ask yourself these questions again.
First of all, you can’t beat yourself up and think you’re doing something wrong. Content, content, everywhere. It’s really hard to surprise someone these days. There’s so much of everything, too much.
The average person is bombarded with content every waking hour. When I started as a content creator, the amount of content I saw each day was very small compared to the flood of it pouring in from all directions now.
I read the newspaper on the train to work. Once a week. If I could, I would watch the news. Back then, the news was a 30-minute long, and showed at 1 pm, 6 pm, and 9 pm.
That was all.
The rest of the day belonged to your own thoughts. You could settle your own opinions without being forced or provoked by being told what to do every five minutes.
Isn’t that amazing?
Now, content is at your fingertips, 24/7. Notifications, feeds, article collections, topics, top stories, algorithmic recommendations. It never ends.
And as a content creator, you’re told you have to compete in that noise… or disappear.
The real thing is when you succeed in standing out from the rest
Standing out doesn’t mean creating more content. As an individual, it’s best to plan a certain routine without setting a time limit; you’re still alive, person! And it’s not about speed, it’s about the quality of the content, it’s about being different.
To do this, you must become a storyteller, someone who learns lessons and delivers content based on life experiences, rather than preaching from a pedestal.
In a world where everyone is selling and shouting, personal content penetrates deeper than any multibillion-dollar company’s bots, spreading content nonstop.
Some of the most successful works were created based on personal stories.
The best personal stories are when you buy fish food for 500 euros without thinking, and after learning a lesson on how to handle money. The story you write about is more interesting than a “prototype” created by artificial intelligence.
Or you can sell donuts in nude beach and tell your (fun) experiences without any filters, all from the heart. While everyone else was hammering posts with urgency and scarcity, the person was talking about fish and awkward beach encounters.
Guess who sold more?
Stories are everywhere (if you notice them)
The skill is not storytelling. Anyone who has read a book or seen a movie understands the structure of a story by delving into the context. The real skill is recognizing what makes a story worth telling.
Great content entertains, informs, and educates… Infotainment.
When trying to make guacamole for Valentine’s Day brunch, finding the last avocado in town can be a story. The lesson? The power of persistence.
Once you start looking for them, stories appear everywhere. Without a twinge of conscience.
An easy way to turn stories into content
Start with a call to action… no, seriously, start at the end. Or it’s all in your hands. Take your thoughts and start from wherever you are, as long as it all comes together.
What do you want the reader to do next after he has read your article? Then add a story that grabs attention and leads him towards the end.
Next comes the transition, the bridge between the story and the lessons you’ve learned. This is where the magic happens. When everything is right, the reader naturally reaches your message, rather than feeling pushed toward it.
Finally, refine and publish.
If the transition works, your content will look different. More human. More memorable. More compelling, but don’t try to be someone else; be yourself. Naturally.
And in a world that is drowning in an abundance of content, that otherness, that naturalness, is extremely important.
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