Instagram announced Monday that it is launching an awards program that will see 25 creators receive a gold ring next week. The company says the new awards program will recognize creators around the world who are changing culture and breaking barriers.
The judges panel for the new awards program includes Instagram head Adam Mosseri, director Spike Lee, designer Marc Jacobs, YouTuber Marques Brownlee, actress Yara Shahidi, makeup artist Pat McGrath, and more.
Winners will receive a physical, custom-made ring designed by English fashion designer Grace Wales Bonner, and a digital gold ring around their Instagram profile.
They will also be able to create a personalized “Like” button that will appear when posts in their feed are “Liked.” It’s important to note that winners will not receive any cash prize.
The company said in the blog post that the award is “all about celebrating those who aren’t afraid to take creative chances and do it their way. Those who bring people together over their creativity, and deserve recognition.”
Winners will be announced on October 16.
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