Jacob Elordi – the new face of ‘Bleu de Chanel’
Chanel has updated one of its most recognizable perfume campaigns, changing the main character but preserving the story.
The luxury fashion and beauty house has chosen Jacob Elordi as the new face of Bleu de Chanel, following Timothée Chalamet’s appointment in 2023. According to Thomas de Pré de Saint Maur, Head of Global Creative Resources, Fragrances and Beauty at Chanel, Jacob Elordi embodies all the values and past faces of the house.
“I had been following Jacob Elordi’s career for several years, since ‘Euphoria,’” de Saint Maur said in the official press release. “I first met him on the set of the ‘See You at 5’ film for N°5, in which he stars alongside Margot Robbie, and it was a revelation.”
Chanel has long used artists and actors in films to front its flagship perfume and fashion lines. Timothée Chalamet joined the brand as the new ambassador for Bleu de Chanel three years ago, replacing the late Gaspard Ulliel, who starred in the 2010 campaign directed by Martin Scorsese. Scorsese directed Chalamet in a 90-second film for the brand in 2024.
Given its “strong ties to cinema,” Elordi said it was “an honor” to usher in a new chapter of Bleu de Chanel. “The filmmakers and actors who have collaborated with the house before me are people I deeply respect and admire,” he said in the press release, which teased the May release of his campaign.
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