‘Jean Martin de Provence’ brand identity by Dragon Rouge
Jean Martin is the most iconic Provençal brand in mainstream retail.
The renewed Jean Martin de Provence range turns heritage into a bold retail statement, placing the vegetable at the center of the visual identity. The label is dominated by lush, painterly illustrations that make each jar a celebration of Provençal terroir and slow-brewed authenticity.
A warm, sun-kissed palette with copper-toned lids evokes artisanal quality and Mediterranean warmth, while clear typography structures the range for easy shelf navigation.
Jean Martin is a Provençal brand founded in 1920, specializing in jarred dishes made from local, natural ingredients. Rooted in craftsmanship and authenticity, the brand celebrates a unique spirit of savoir-faire, using home-made cooking methods and slow-cooked vegetables prepared in its own workshop.
Exalt the JMDP family heritage by transforming the vegetable into a true symbol of quality, naturalness, and authentic taste – embodying the very essence of the Provençal art of living.
Credits:
All images courtesy of Dragon Rouge.
