‘Keanis’ a new brand and visual identity for luxury jewelry
Keanis is a brand that sells fine jewelry made from lab-grown diamonds.
Series Eight design studio created and revealed a new branding and visual identity for Keanis. They had a big goal. They wanted to bring luxury jewelry to Europe at an affordable price. Their pieces cost much less than the old brands. But they still needed to look luxurious. This is where the new brand and visual identity come in. The studio created a modern and timeless image. It is chic, but at the same time very sophisticated.
The brand uses clean lines and soft curves. These shapes symbolize real connections between people. The personalized inscription is a great accent. The letters depict tiny merges. It shows how jewelry connects us to our loved ones. Instead of using only gold colors, the team used small details. They focused on white space and beautiful textures.
Photography is a huge part of this project. The team chose an editorial style. The photoshoot looks like a high-fashion shoot. The lighting is soft. The shots are up close and personal. This helps people feel a connection with the products. Buying a ring online can be difficult. You can’t touch it. High-quality photos help bridge this gap.
The digital side is just as good. Series Eight built a store on Shopify. They solved a lot of technical issues. Shopify usually only shows one image for each style. The team used smart code to show all the galleries for each metal type. They also built a ring builder. It’s super easy to use. You can choose the gemstone, metal, and size. You can even see what size the stone looks like. There are also clear delivery dates. All of these little things make the user feel secure. It turns a difficult task into a fun journey.
The tagline “Finding your forever” ties it all together. It shows that jewelry is for big life moments. The words used on the site are kind and soft. It feels like talking to a friend who knows a lot about gems. Every interaction on the site is smooth.
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