Today, sweet bars are sold in over 85 countries and more than 5 billion KitKat by Nestlé bars are eaten worldwide every year. Over the past nine decades, the brand has constantly evolved and today offers more than 300 flavors and various product forms, dictated by consumer needs.
KitKat is successfully finding creative ways into the hearts of those sweets lovers who crave sweet moments 😌 So “take a break, have a KitKat” and you too! It is Nestlé’s leading confectionery brand by revenue and value – in other words, the brightest star in the company’s entire global portfolio.
Nestlé continues to invest in its largest and most profitable brands, such as KitKat, as they offer exceptional growth opportunities. The KitKat bar was recently launched in Europe, where sales have grown by more than 1.4 billion Swiss francs (CHF) over the past two years and now stand at 7.5 billion CHF.
“Effective marketing with a consistent message is crucial to winning consumer favor across countries,” says Rouven Lochmüller, global brand manager for KitKat.
As KitKat looks to the next 90 years, it will continue to strive for continuous innovation, employing many of the same strategies as before, while also innovating to meet changing needs.
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