Labubu is getting a FIFA makeover for the World Cup
The collection includes a range of collectibles and accessories under The Monsters x FIFA series.
Pop Mart brings Labubu to the pitch ahead of the 2026 World Cup with a new FIFA collaboration project. The collectibles brand has confirmed the tie-up of its intellectual property, “The Monsters,” with FIFA, marking Labubu’s first official sports collaboration as the tournament nears its North American debut.
This release is part of the broader preparations for the 2026 World Cup, with Pop Mart planning themed activations across the United States, Mexico, and Canada in the run-up to the finals.
The highlight is a vinyl plush doll depicting Labubu dressed in football attire: brightly colored match wear and miniature football boots, while holding a miniature FIFA World Cup trophy in his hands.
Alongside it is a vinyl plush keychain that shrinks Labubu down to a more portable size. This item can be styled as either a handbag or a small pouch, featuring a zippered compartment and a soft drawstring. The design includes soccer sticks over a ball shape and sports-inspired accents.
The collection is also expanding into a series of lifestyle boxes with blinds, which feature smaller, functional items that still maintain the Labubu identity. These include miniature pendant lights, bottle opener magnets, glass cups, and compact football-themed bags. Since these are boxes with blinds, buyers won’t know which option they’re getting until they open them.
Since its appearance in Pop Mart’s The Monsters series, Labubu has gained a global fan base, driven by limited editions and a format that combines collecting with randomness.
The drop goes live online in the U.S. on April 2 at 10 PM ET, before launching in stores on April 3.
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