‘Le Colonnette’ branding by designer Maria Giannico

The logo of “Le Colonnette” is more than just a simple representation of the restaurant’s image. By joining forces with top-notch graphic designer Maria Giannico, the identity of this wonderful restaurant in the heart of Rome has been given a new lease of life.

Empathy

The attention and empathy for design creation is evident from the first glance when you see this designer’s portfolio post, where the restaurant’s design turns into a real, felt body. This type of establishment requires a well-crafted brand identity, to which the graphic designer has put a lot of effort and sympathy.

Attention to flower and art

The “Le Colonette” logo is inspired by the study of a synthesized flower, representing the restaurant’s main image. Located in the heart of Rome’s historic center, in an area renowned for its flowers and dedicated to the great Roman artist Mario de’ Fiori, renowned for his iconic flower paintings, the restaurant fits harmoniously into a setting that evokes art and floral beauty.

Visuality is everything

Visuality does not only consist of creating a logo, but its presentation, preserving something artistic, something authentic, is very important. This is a historical type of restaurant, the environment of which is very similar to the historical old town of Rome. The flower visual was not chosen simply, it connects the interface with the image of the city, so visuality is everything.

Elegancy

A landmark property in an extraordinary location must be elegant. Its interior is filled with elegant details such as wallpaper, lighting and furniture. This creates a wonderfully elegant atmosphere that makes the experience of every visitor priceless.

Final thoughts

Careful and responsible work bears fruit. Maria is devoted with all her soul to projects that speak for themselves. I hope you also felt it with your heart. In this brand identity, we can all see different portraits, each of us will see even the smallest details differently, which means that the designer is fully dedicated to his work.

Photography courtesy of Maria Giannico and Le Colonnette Ristorante