We all know we should drink more water, but let’s be honest, plain water often seems like a daunting task. That’s why &Walsh helped Lemon Perfect make hydration something we actually look forward to.
Over the years, water has become popular and an integral part of our daily diet. We use it everywhere and always, because it is life. However, something more is needed, so now water producers are fighting for a place under the sun and are making increasingly sophisticated packaging designs.
But even with all the stylish bottles and health-tracking apps, staying hydrated can seem like a daunting task.
The Lemon Perfect is no exception. This company has invested in its rebrand, which was created by &Walsh. So let’s see what they are introducing and is this a great strategy?
Lemon Perfect – a delicious, organic lemon water without sugar, artificial flavors, or sweeteners – has been created in collaboration with &Walsh to change the narrative. What’s the goal? To transform hydration from a “need” to a “need now” moment.
Lemon Perfect, still available in the US, is rapidly gaining popularity around the world. To support the next phase of growth, Jessica Walsh and her team have created a vibrant and free-as-the-breeze strategy to spark excitement – repositioning the brand as a bold, joyful, flavourful alternative to plain water.
The visual elements are extremely vivid, allowing the product to take center stage. The entire experience is designed to engage the senses – a splash of flavor, a flash of color, a burst of joy.
“Lemons, lemons, lemons,” Jessica Walsh says simply. “When you see lemons, you know it’s good for you. We then layered on punchy color, juicy textures, and full-on flavor visuals to make it desirable.”
When life gives you lemons… apparently you build the brand people have been waiting for for so long.
Photography courtesy of &Walsh.
