Lovart automates the entire design journey, from concept to images, videos, 3D, and more from a single text prompt for less than $90 a month. It is a universal service with the undeniable advantage of being affordable, enough to make graphic designers tremble.
The interest wasn’t just from designers, but also from individual founders, student developers, and time-poor marketers.
“Many of the early adopters are individual developers and startup teams who don’t have the time or the team to start from scratch every time,” one team member posted on “Reddit”.
Lovart’s CEO Melvin Chen, and CTO Haofan Wang explain, that users work with it through a natural-language interface and a collaborative workspace called Chat Canvas. A typical request might be “create a coconut latte brand with a brown color scheme,” and Lovart will return a complete visual system, posters, product renders, social graphics, and even a sample video ad.
“At Lovart, we don’t have product managers. We have designers who teach AI how to think,” Chen said.
While it’s essentially a replacement for a robot CCO, Lovart features human interactivity, the ability to remember users, learn and predict workflows, and an “autonomous design intelligence” that guides you from idea to final result with “unexpected, witty and human style.”
Human-made design is imperfect, but it is real and an integral part of true creativity. No one can say what will happen to Lovart due to its commitment to AI generative culture. The two largest companies such as Adobe and Canva have almost 92% of the design creation market, so it will be extremely difficult for Lovart to establish itself.
- (Via Forbes and Creative Bloq. Images by Lovart)
