WeCare with a help of Marlon Studio has been launched its first product with the aim of establishing itself as a benchmark for well-being. The goal was to create a premium brand identity that combines science, research and quality with functionality and aesthetic appeal.
From the very beginning, the ambition was more than just a single launch: to create a recognizable presence across Europe and take a leading position in the Czech and Slovak well-being markets.
WeCare needed a packaging system that was versatile, informative and instantly recognizable. The design direction included minimalism and strong typography, highlighted by premium manufacturing techniques such as gold foil stamping and embossing.
A curated color palette gave each product a distinctive hue, while maintaining consistency across the range. The packaging system was consistently applied across all formats, outer packaging and gift boxes, ensuring both flexibility and brand clarity.
In collaboration with photographer Marek Bartoš, the essence of the brand was captured through product, lifestyle and portrait photography, reinforcing themes of natural beauty and quiet luxury.
Since its inception, WeCare has significantly expanded its portfolio and secured a loyal customer base that is passionate about beauty, health, and holistic well-being.
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