Melt Design unveils a playful packaging for ‘Holy Foods Risottos’
This launch reinforces the brand’s mission to create wholesome food that nourishes and comforts.
Holy Foods is expanding its range again with three new products that combine taste, convenience, and nutrition: protein risottos. This provides a more refined dining experience while maintaining the simplicity of preparation that is characteristic of Holy Foods.
The risottos come in three flavors: Al Mare (with shrimp, shiitake mushrooms, and spices), Funghi (vegan and lactose-free), and Cheese (vegetarian). All are gluten-free, contain no added salt, and are easy to prepare.
The main challenge of the packaging design was to convey a sense of premium quality without losing the brand’s uniqueness – colorful, eye-catching packaging.
The word “Risoto” was specially written for this line and prominently displayed on the front panel.
The color palette was carefully selected to create elegant yet contrasting combinations that allowed the new products to seamlessly integrate into the existing portfolio, while remaining familiar to consumers.
Photos of the prepared dishes are displayed in bowls that blend into the background, enhancing the product’s visual impact and appetizing appeal. Key product features are highlighted using a pictogram system that customers already recognize, while illustrated preparation instructions on the reverse side emphasize how simple the cooking process is.
Holy Foods proves once again that convenience and nutrition can go hand in hand, and that real food can be simple, delicious, and meaningful. Packaging plays a key role in shaping a brand’s positioning and creating its image both in the market and in consumers’ minds.
Credits:
All images courtesy of Melt Design.
