Netflix introduces live voting feature
Netflix is introducing a new feature today that will allow users to interact with live content by voting.
The streaming company said the option will be available starting with the premiere of the live talent show “Star Search” on January 20.
Subscribers will be able to choose from a menu of multiple answers or rate someone’s performance on a five-star scale. Voting can be done using their TV remote or the Netflix app.
Netflix said the feature will be available worldwide, and the platform will tally votes in real time. Viewers will have a limited amount of time to vote, and after that time, additional votes will not be counted. This means that if you watch the series later, you will not be able to participate in the voting.
The broadcaster began testing live voting in August 2025 with “Dinner Time Live with David Chang.” The company’s chief technology officer, Elizabeth Stone, confirmed that the company will soon roll out the feature broadly.
“If you’re sitting at home watching ‘Star Search’ on your TV, you’ll be able to either on the TV or your mobile phone actually put in a vote that advances or doesn’t advance some of the contestants on the show,” Stone had said.
“So it’s just a very early starting example of the ways that we think content can be more interactive over time, across devices, between TV and mobile, where a member who subscribes to Netflix can actually feel like they’re part of the story, influence the storyline, and feel immersed in that.”
Netflix has been focusing heavily on live content, with shows like “Everybody’s Live with John Mulaney” and “Dinner Time Live with David Chang,” as well as sports broadcasts including the NFL Christmas special and WWE shows. In October, the company introduced interactive games that people can play on their smart TVs. Now, Netflix is combining those two strands into one, launching live voting.
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All images courtesy of Netflix.
