The experience is incredibly intense and irresistible: the cereal and chocolate coating invites you to bite into it, the pleasant crunch of the waffle is immediately felt. You will dive into a double embrace of milk and hazelnut cream, and then you will feel the final “crunch” of the crispy waffle core.
With such a taste experience, product communication becomes a textbook example of marketing: when you have something special to say, just say it clearly (this snack will delight you with the perfect combination of texture and taste, on a journey where you will be overwhelmed by the creaminess but remember the crunchiness). That’s why it’s called “Crispy” – the name speaks for itself, directly and clearly.
And that’s why the updated logo, created by Break Design, is similarly bold in celebrating the crispy, delicious pleasure of the combination of waffle and cream.
But it’s the visual aspect that really grabs attention: the meticulously crafted illustration that shows each layer. It’s like a cross-section of the entire experience that awaits, showing the delicious interplay of crunchy texture and creamy richness – a joy to be discovered and rediscovered with every bite.
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