Inspired by the Norwegian coffee culture and the lighter roasting of Nørlo Coffee there, the founders commissioned DesignHappy agency to define and create a stand-alone coffee brand that would reflect both the origin and the production process, while also looking premium and standing out on UK shelves.
In Oslo and much of Scandinavia, coffee is smoother, lighter and and enjoyed throughout the day.
“By staying true to the lighter roast of the product and drawing inspiration from the Scandinavian lifestyle in nature, we knew we could differentiate the brand from other popular competitors and reclaim a place on shelves full of dark, rich coffees.”
The brand agency follows a clean, minimalist Scandinavian aesthetic, creating a variety of custom illustrations that reimagine traditional coffee imagery and turn the conventional coffee category upside down.
The bright yellow accent and the delicately interpreted sensual aromas in the illustrations convey the natural beauty and tranquility of Scandinavia, which fits perfectly with the crowded shelf.
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