O0 helped the dating app ‘Hily’ to develop a brand based on acceptance, diversity, and self-worth. Centered around the statement “You are enough,” the identity celebrates beauty in its raw form. The shapes are impulsive, the colors speak softly, the elements feel relaxing, and the fonts express personality rather than seeking approval – just like we want in real life.
The inverted heart in the logo symbolizes an alternate reality – a place so ideal it almost seems unreal, yet it exists, thrives, and wins the hearts of digital nomads. It’s a dreamy world brought to life by cyberpunk characters, the metaphor of a window, and enchanting hues from sunset to sunrise.
The app helps people prioritize real connections and avoid competition by revealing their unique, amazing selves. With features like icebreakers, compatibility checks, messaging, Major Crush, and zodiac synastry, Hily helps users express who they really are and build genuine connections.
This shift comes at a critical time. According to (Savanta), more than 90% of Gen Z users report frustration with existing dating apps, describing the experience as “soul-crushing.” Hily’s transformation offers a compelling alternative – a dating culture that prioritizes self-acceptance, diversity, and connection.
According to their website, Hily exudes a bold, open vibe that I would like to see more of – it’s a fun and free-spirited identity that clearly understands the younger audience it’s aimed at.
