‘OMHU’ is promoting a limited edition zebra-striped sofa
And gives dogs the royal zebra treatment.
Danish furniture brand OMHU has announced the launch of a limited edition of its signature TEDDY sofa, updated with a striking Zebra fabric. The bold update marks a departure from the brand’s traditional solid color palette and offers a “wild” aesthetic designed to challenge the dominance of neutral, beige interiors.
To introduce the new image, OMHU released a campaign film directed by AI visionary Sally Trier and produced by the brand’s agency. The campaign draws a cheeky parallel between home decor and the internet’s obsession with extreme dog transformations, highlighting the transformative power of bold design choices.
The TEDDY sofa bed itself is multifunctional, featuring a minimalist construction and classic comfort. Notably, the design eschews traditional legs and complex metal mechanisms in favor of a sleek shape that can easily be transformed into a spacious double bed or a “conversation pit.” The new Zebra fabric is the first patterned option in the collection, bringing a contrasting, graphic element to the soft, low-profile silhouette.
The limited edition Zebra model adds a collectible dimension to the OMHU portfolio, appealing to design enthusiasts who value practicality and individuality. For more information, visit the OMHU online webstore.
Credits:
All images courtesy of OMHU.
