‘Paw’ – brilliant food box packaging for dogs and cats
A brilliant solution and a wonderful idea from the designer.
The order allowed me to express myself and create a creative packaging design for a box of dog and cat food. Starting with choosing the name, everything was on my shoulders. And I began my research. “It all started with the name,” said graphic designer Lilith Sivolenko.
According to the author, I thought for a long time about a brand name that would comprehensively describe dogs and cats, and I realized that in this case the name PAW was the ideal option. I used a dog paw icon in the logo, and I wrote the text part in a bubble font, which is more typical for animals.
After doing all this work, I started thinking about the packaging design. In this case, my choice fell on a dog’s paw – what if the box was also a dog’s paw, I thought and started working on the box. The box should be dark black. I realized that it should be elegant and attractive.
There will be three types of food: chicken, duck, and fish. Chicken and duck food is for dogs, and fish is for cats. Therefore, it was necessary that when looking at the box, it would be immediately clear which food is for whom. And I decided to divide the types by color: chicken food will be yellow, duck food will be orange, and fish food will be blue. I put logos on the boxes in the corresponding colors so that the buyer could easily find which specific type he needed.
Also, I decided that the box should be metal and could be used as a food bowl. This will simplify the issue of feeding animals outdoors. You no longer need to carry a bag to feed animals outdoors. You open the box, and it is already a food bowl. You put it in front of the animal, and it calmly eats its food from there.
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