Pillsbury is celebrating the 60th anniversary of its Doughboy mascot with an interactive experience powered by augmented reality (AR), according to a press release.
To explore the Doughboys’ home, find hidden surprises in each room like recipes, fun historical facts, and conveniently purchase limited edition collectibles for your kitchen, simply visit doughplacelikehome.com and scan any can of Pillsbury crescent rolls, cookies, or cinnamon buns to enter Pillsbury paradise.
The General Mills brand also listed the Modern Doughhouse Revival on real-estate site Zillow with an asking price of 1 million biscuits. The campaign was inspired by a pitch made on a recent episode of Jimmy Fallon’s new advertising competition show, “On Brand with Jimmy Fallon.”
Pillsbury is combining nostalgic storytelling with modern technology through its interactive home experience. The project, which celebrates the six-decade-long Doughboy run, is packed with Easter eggs related to the mascot’s history and features augmented reality elements that are available for purchase. The project was created in collaboration with Goodby Silverstein & Partners, Zillow, and Current Studios.
Pillsbury said the experience was designed to give fans “new ways to connect with the Doughboy and bring a touch of his delight and charm into their everyday lives.” “For 60 years, the Pillsbury Doughboy has been a beloved part of family traditions and everyday moments in kitchens across America,” said Michelle Odland, Vice President and Business Unit Director, Pillsbury.
The Doughboy House debuted on the all-new NBC competition series “On Brand with Jimmy Fallon” on the October 17 episode. “On Brand” was tasked with creating an interactive Pillsbury activation that would ultimately bring contestant Pyper Bleu’s winning creative marketing idea to life. The episode is available now on the Peacock Channel, offering an up-close look at how the holiday experience came to be.
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