Queer Eye star Antoni Porowski in sizzling new underwear campaign
The 41-year-old food guru is the star of the new SAXX Underwear Spring 2026 collection.
Antoni Porowski has been unveiled as the face of SAXX Underwear’s spring 2026 campaign. The ad, which also includes a short video, aims to introduce comfortable underwear in a natural everyday environment. It is an advertising campaign that speaks of comfort, self-confidence, and being who you really are.
SAXX says the campaign reflects Antoni and the brand’s shared mission to help men feel great about themselves. Unlike many typical clothing campaigns, the new SAXX Spring 2026 doesn’t create scenes that seem overly staged or overly polished.
Porowski is photographed in natural situations – at home, at the gym, or while preparing a meal – emphasizing that the right underwear can be not only aesthetically pleasing, but also a practical part of the day. This approach reflects SAXX’s long-standing focus on comfort, functionality, and durability.
Although many viewers are drawn to the commercials precisely because of Antoni’s appearance, fans and social media users praised him for his simplicity and authenticity. Many were impressed by Antoni’s smile, his style devoid of extravagance.
This shows that clothing advertising today can be aimed not only at promoting a product, but also at encouraging the disclosure of one’s true self through a relationship with one’s true self. Looking at the actor, it seems that he is performing everyday actions, and neither the camera nor the photo lens following his every move simply does not exist.
Antoni Porowski is known not only as the star of the series Queer Eye – his activities include cooking, healthy lifestyle, and acting. The new SAXX advertising campaign is like a new chapter in his career, where fashion, comfort and self-expression merge as one natural lifestyle.
Credits:
All images courtesy of Saxx Underwear.
