‘RAW’ Crinkles – for healthy tasteful snack lovers
"RAW Crinkles" - a bold take on crinkle-cut chips made for a new generation of snack lovers.
Egypt’s first kettle-cooked healthy chips brand, expanded its portfolio with a fun. The challenge was to create packaging that stood out from the crowd, yet remained true to RAW’s artisanal and authentic identity. The goal: to give the brand a sense of playfulness and energy without losing its luxurious feel.
Inspired by the distinctive crinkle texture of the crisp, the design features a dynamic wavy pattern that continues across the package – a visual metaphor for movement, flavor and fun. Each SKU is defined by bright, flavor-reflective colors that ensure quick on-shelf recognition, while maintaining a unified RAW branding system.
The result is a packaging design that conveys everything RAW stands for – authentic, bold and full of life – with a fresh visual identity that looks as exciting as the flavors inside.
Credits:
